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Privacy policy

Last updated: October 16, 2026

This page explains what we collect when you visit advanticsolutions.com, write to us or book a call, why we need it, and what you can ask us to do with it. Short version: we only collect what we need to answer you and to improve this site, we never sell it, and analytics and ad tracking only run if you say yes.

1. Who we are

Advantic is run by Djordje Simovic, based in Serbia. He is responsible for your data on this site (the "controller"). For anything about your data, write to hello@advanticsolutions.com.

2. What we collect

  • When you write to us. The contact form sends your name, email, company, website, the service you picked and your message. We also keep the emails we exchange with you.
  • When you book a call. Your name, email, the time you pick and anything you add to the booking.
  • When you browse, if you say yes. Pages you visit, clicks and scrolls, rough location (country or city), device and browser. Session replays in Microsoft Clarity mask what you type into forms.
  • Always. Our hosting provider keeps short technical logs (IP address, time, page requested) to keep the site running and safe.

We don't ask for sensitive data, and we don't knowingly collect data from anyone under 16.

3. Why we use it, and on what basis

  • To answer you and prepare a proposal, because you asked us to (steps before a contract).
  • To do the work and send invoices, to keep our contract with you and because tax law requires it.
  • To keep the site secure and working, our legitimate interest.
  • To understand how the site is used and to measure our ads, only with your consent. You can change your mind at any time in cookie settings.

4. Who else sees it

We use a few trusted services to run the site. They process data for us and only as we instruct:

  • Formspree (contact form)
  • Cal.com (booking calls)
  • Cloudflare (email routing) and Google (email inbox, and Google Analytics for visits, with your consent)
  • Microsoft Clarity (clicks, scrolls and session replays, with your consent)
  • Meta (the Meta Pixel measures our ads, with your consent)
  • Our hosting provider (serves the site)

Some of these companies are based in the United States. Where data leaves Serbia, the EU or the UK, we rely on the safeguards these providers offer, such as the EU Standard Contractual Clauses or the EU-US Data Privacy Framework. We never sell your data, and we don't share it with anyone else unless the law requires us to.

5. How long we keep it

  • Messages and call bookings that don't turn into a project: up to 24 months, then deleted.
  • Client records and invoices: as long as tax and accounting law requires.
  • Analytics data: up to 14 months in Google Analytics, and up to 13 months in Microsoft Clarity.
  • Your cookie choice: 6 months, then we ask again.

6. Your rights

You can ask us to show you the data we have about you, correct it, delete it, limit how we use it, send it to you or another service, or stop using it. Where we rely on your consent, you can withdraw it at any time; it doesn't affect what happened before. Write to hello@advanticsolutions.com and we'll answer within 30 days.

If you think we got something wrong, you can complain to the data protection authority where you live. In Serbia this is the Commissioner for Information of Public Importance and Personal Data Protection.

7. Changes

When we change how we use data, we update this page and the date at the top. Cookies are explained in our cookie policy.